The Sneaky Ways Grocery Stores Hijack Your Brain
Grocery stores aren’t built to help you. They’re built to break you. And the best of them make you enjoy every second of it.
(And what they’re actually doing)
Have you ever felt like traffic lights were designed to ruin your day?
Like the universe somehow knows you're in a rush and responds with a perfectly orchestrated parade of reds, timed to your rising blood pressure?
Me too.
Running late? Red.
Need to pee? Red.
Transporting a screaming baby who only stops crying when the car is in motion? Still red.
It’s not just you. And it’s (probably) not personal. But traffic lights? They’re not as simple as green-means-go and red-means-stop.
There’s an entire hidden world beneath every intersection made of sensors, timing algorithms, human psychology, outdated tech, and the occasional shady placebo button.
Sometimes they are working against you.
Other times... it’s just your brain doing what brains do best: panicking at inopportune moments.
Let’s unravel how it all works, and why it feels so much worse than it is.
Let’s clear this up:
Yes, some traffic lights do “see” you.
But no, it’s not because you once ran a red and they’ve held a grudge ever since.
In reality, most intersections aren’t staffed by evil wizards or sentient algorithms. They’re run by a handful of aging technologies that are trying their best. And this is exactly why your best friend’s beat-up Civic gets noticed instantly, while your brand-new carbon-frame e-bike gets treated like a ghost.
Most traffic signals rely on one of three types of sensors:
Here’s the kicker: all these systems detect vehicles, not intentions.
You could be desperately waving at the intersection, shouting “I’M HERE, I HAVE A DENTIST APPOINTMENT AT 9:15,” and if your vehicle doesn’t trip the sensor?
It’s a no from them.
Bicyclists, motorcyclists, electric scooter warriors, you are the unsung phantoms of the road system. Some cities have added dedicated bike sensors or pavement markings to help, but many haven’t. And even when they do, success often involves Olympic-level positioning over the exact center of an invisible wire coil.
Bonus fun fact: Tesla drivers sometimes experience “phantom invisibility” because some EVs have reduced magnetic signatures due to less ferrous metal, which means inductive loops might literally not know they exist.
That’s right. The future is here. And it’s too light to be seen by the past.
You’d think hitting that “WALK” button would give you some weight in this equation.
And sometimes it does.
But in many cities, pedestrian buttons are either real… or fake.
They're called “placebo buttons.” Installed to make you feel involved, but actually disconnected from the signal system. Like pushing the “close door” button on an elevator that doesn’t do anything. A little taste of free will before the light decides your fate anyway.
More on this to come…
It’s entirely possible to be in a rush, or in positing, or in need of urgent movement...
…and still invisible to the system.
Which is why waiting at a red with zero cross traffic can feel like purgatory designed by someone who never passed Driver’s Ed.
But now at least you know:
You’re not cursed. You're just not magnetic enough.
It starts so innocently. You’re cruising. Maybe singing. Maybe sipping coffee. The light ahead turns red. “No big deal,” you think. “I’ll make the next one.”
Ha. Ha. Ha.
Because that one red light? It wasn’t a delay. It was an omen.
You’ve just been kicked out of the platoon.
And now you’re doomed to ride solo through the Valley of Perpetual Stops.
No, not the war movie.
In traffic engineering, platooning is when a group of vehicles moves through a corridor together in a tight-ish bunch, guided by coordinated traffic lights designed to turn green as the group arrives.
Think of it like a conga line with turn signals.
If you’re in the pack? Glorious.
One green leads to another. You feel like a king. Like traffic has finally recognized your greatness.
You catch five greens in a row and start believing in destiny. I should buy a lottery ticket, you think.
But if you’re behind the pack? You’re now between platoons. This is the traffic equivalent of missing the elevator and hearing it ding on every floor as it leaves you behind.
Yes, “green waves” are a real thing. And no, they’re not just a cosmic reward for being a good person.
A green wave is a coordinated traffic signal pattern designed to let drivers hit multiple green lights in a row… but only if they’re traveling at a very specific speed. Here’s how they look:
Imagine each light as a cresting wave.
If you go too slow, the wave crashes on you.
If you go too fast, you outrun it.
But if you hit that just-right Goldilocks speed?
You surf it.
Traffic engineers use software (like Synchro or TRANSYT, real names, not rejected Pokémon) to model signal timing plans that coordinate multiple lights down a road. They set up a "green wave" where if you hit the first light going a target speed (say, 28 mph), you’ll ride a continuous streak of greens for blocks.
Here’s the problem:
The system is calibrated for ideal conditions. Which means:
Even a single red can throw you off-tempo. And once you’re out of rhythm, the whole wave crashes. You’ve become green wave incompatible.
Let’s break down the chaotic neutral gremlins that ruin the dream:
And once you’re off-pattern?
Every light turns red just as you arrive. The infamous “rolling red carpet.”
Engineers call this “off-offset arrival.” You call it “WHY DO YOU HATE ME?”
This is the plot twist: speeding often makes it worse.
Green waves are designed around a specific progression speed (usually 25–35 mph in urban areas). Go faster, and you arrive at the next light before its green cycle.
So while you think you're heroically charging forward to reclaim lost time, if you speed up or switch lanes, or tailgate someone going “too slow,” its the equivalent of jumping off a conveyor belt and trying to outrun it.
You’re not catching up.
You’re just getting further out of phase.
Some cities actually use intentional red-light spacing to:
So yes, in certain corridors, the red light that ruined your morning was placed there deliberately to stop you from going faster than you should.
Which, when you're late, feels a lot like passive-aggressive urban parenting.
If you...
…you might just ride the wave.
But the moment you drift out of sync?
Welcome to the Twilight Zone of traffic lights, where every intersection tests your patience and your philosophical will to live.
You’d think traffic lights would operate like futuristic traffic ninjas seamlessly orchestrating the flow of thousands of cars with AI-level brilliance, satellite precision, and just a sprinkle of common sense.
They don’t.
The reality?
Most intersections are powered by technology that looks like it was last updated around the same time AOL mailed you a CD.
It’s less “Skynet,” more “TI-83 calculator duct-taped to a VCR.”
Some intersections, especially in older city grids, run on what’s called a fixed-time cycle.
Translation: They switch based on a pre-set schedule, not what's actually happening on the road.
Doesn’t matter if it’s rush hour with bumper-to-bumper chaos, or 3AM with you and a single possum sharing the road, or even a medical emergency requiring urgent green light vibes.
The lights do what they want, when they want. Like a cat. Or a dad with the TV remote.
Great for planners. Terrible for everyone else.
In downtown areas with predictable pedestrian traffic, this makes some sense. But outside of that? It’s like forcing everyone to dance to music they can’t hear.
Now let’s talk about the “smarter” intersections. The ones that respond to traffic.
These use actuated signals, which means the lights change based on real-time input from sensors (remember our inductive loops and microwave eye-balls from earlier?).
You pull up → the system detects your presence → a green light is summoned.
Ideally.
In theory, this is brilliant. In practice, it’s kind of like trying to use voice control with a bad microphone. You’re shouting, but the system hears a whisper.
Here’s why:
You might be parked there forever while the main street throws itself a parade.
Let’s talk about the “WALK” buttons again.
Welcome back to the great placebo button debate.
Studies have shown that over 50% of pedestrian buttons in some cities do absolutely nothing. They’ve been deactivated, disconnected, or overridden by automatic signal cycles.
But no one told the signs. Or the buttons. Or you. So now you’re pushing a button just for closure.
It’s less of a request and more of a ritual. An urban version of knocking on wood.
(Shoutout to NYC, where most crosswalk buttons were permanently disabled years ago but still remain in place. A nice little metaphor for adulthood.)
But… where they are real… where pressing them actually signals to the system that a human being would like to traverse the asphalt river of chaos, something magical (and mildly chaotic) happens.
It can reset the entire traffic logic. A valid pedestrian request doesn’t just press pause. It throws the whole system into re-evaluation mode:
It interrupts the current light cycle, recalculates phase timings, and shuffles the queue of signal priorities, sometimes knocking cars (you) out of their carefully orchestrated platoon.
In other words: That one kid hitting the button to cross on his scooter? He didn’t just delay your green by a few seconds.
He rerouted the Matrix.
To the traffic system, a pedestrian isn’t just another data point. They’re a priority override, especially in safety-conscious corridors. Which is great for walkability, but terrible for your momentum when you were juuuust about to catch that green wave.
So yes, when the buttons work, they really work.
In some actuated systems, green lights can be extended if the system detects that cars are still approaching.
This is why sometimes the light stays green longer than expected when traffic is heavy and other times it flips red just as you finally roll up, because the system thought no one else was coming.
Traffic light logic isn’t logical. It’s a patchwork of legacy tech, wishful thinking, and systems duct-taped together across decades.
But at least now you know the problem isn’t you.
That’s a wrap.
Cue red.
Let’s be real:
If you hit five red lights on a normal day, you grumble and move on. But hit one red when you’re running late? It’s a personal attack. From the universe. Delivered via a blinking red orb and a smug little countdown clock.
This isn’t just stress.
This is your brain actively betraying you with a series of actual psychological biases we conjure up:
Also known as: confirmation bias with a vengeance.
When you’re in a hurry, your brain goes into hyper-vigilance mode. It scans for anything that confirms your current emotional state. You’re already anxious, so the first red light feels like a cosmic “told ya so.”
Your thought process becomes a feedback loop:
I’m late → I expect delays → I get delays → I must be cursed.
And when the system does work, when you catch a green or breeze through an intersection, your brain ignores it. Because that doesn’t match the emotional script.
It’s not just that red lights feel more noticeable.
It’s that green lights feel invisible when your narrative is “everything is against me.”
Ever notice how a short red light feels exponentially longer when you’re sweating through the armpits of your shirt on the way to something important?
That’s because anxiety warps your perception of time.
A 60-second wait when calm? Feels like a minute.
A 60-second wait when stressed? Feels like ten.
A 60-second wait when you just missed the green by half a second? Feels like your soul is aging in real-time.
Researchers have shown that under stress, we perceive shorter intervals as longer, especially during passive delays (like waiting). This is called temporal dilation, and it’s your brain's way of making sure you feel every second of regret.
So when you’re yelling “COME ONNNNN” at a red light that has 18 seconds left?
That’s not just impatience. That’s neuroscience.
Ever feel like that one light always screws you over?
That one intersection, at that one corner, on that one route? You swear it’s out to get you.
This is called illusory pattern recognition and is your brain’s tendency to see patterns where none actually exist. It’s how humans evolved to survive (“That rustle in the grass might be a tiger”), but in modern life, it just makes you think your neighborhood stoplight has a vendetta.
You remember the five times it stopped you.
You forget the thirty times it didn’t.
And now you’re flipping it off preemptively. Just in case.
In economics, loss aversion means we hate losing more than we enjoy gaining.
In traffic, it means: You hate stopping more than you enjoy going.
Losing momentum feels worse than gaining time feels good. One red light feels like a slap in the face. Ten green lights feel like bare minimum compliance.
This is why red lights feel aggressively unfair.
You’re not just delayed. You’ve been robbed of progress.
Even if the math says you’re only 2 minutes behind, emotionally, it’s a heist.
Note: This isn’t a real psychological bias (yet), but I had to call out this very specific, very annoying experience.
You’re driving and suddenly remember you need to send a text, check your calendar, or scratch that one unreachable itch under your sock.
Perfect. You always hit red at the next light. You’ll do it then.
Approaching: Green.
Next light: Still green.
Intersection after that? Yup. Green again.
Now you’re stuck in an accidental green wave with no safe stopping point and an ever-growing list of tiny tasks screaming for attention.
This is the opposite of “Why are all the lights red when I’m late?,” and somehow only kicks in when you actually want the injustice of a red light.
It’s not just bad luck. It’s a mashup of two real brain quirks:
Attentional Bias – You’re hyper-aware of the light because you’re waiting for it to stop you. When it doesn’t, it feels louder somehow. Almost like it's choosing to stay green just to spite your to-do list.
Expectation Violation – Your brain predicted a red. It was ready for a pause. When that pause doesn’t come, the interruption feels weirdly personal. Like you were promised a break and the universe revoked it.
So you keep driving. Still itchy. Still unsent.
The lights stay green just until you actually need one.
Then, of course, they turn red.
When you want the red light to end (you’re late, anxious, desperate), it drags on forever.
When you don’t want it to end (you just needed a second to fix something, check your phone, or peel a rogue sticker off your coffee cup), it vanishes instantly—like it was never really red to begin with.
The light isn’t different. You are. Your expectations flipped.
And your brain wasn’t ready for it.
And suddenly, traffic lights aren’t mechanical devices anymore.
They’re psychological villains. Cold. Indifferent. Waiting until the exact moment you roll up to go red, just to prove they can.
And the worst part? They’re not actually doing anything differently.
You are.
Your perception shifts.
Your attention sharpens.
Your memory biases kick in.
The lights haven’t changed. But you’ve turned into a one-person experiment in emotional sabotage. And you feel it. Deeply.
Short answer: Yes.
Long answer: Yes, but also… have you ever seen a city budget meeting?
Let’s break it down.
There are cities actively working to make traffic lights less soul-crushing.
It’s called Adaptive Traffic Control Systems (ATCS). And it’s as close as we’ve come to giving traffic lights an actual brain.
These systems use things like artificial intelligence, real-time traffic data, machine learning, and sometimes even connected vehicle input to constantly tweak signal timing on the fly.
Think: instead of running a rigid plan, the lights watch what's happening and adjust in real time.
More traffic on Main Street? Extend that green.
Empty side road? Don’t waste time flipping for no one.
In cities where it’s been tested, congestion has dropped by 10–20%, depending on the area and how outdated the previous system was.
That’s not nothing!
Los Angeles runs one of the largest adaptive traffic control systems in the world which has over 4,500 traffic signals all wired together like a giant citywide nervous system.
Pittsburgh tested an AI-based adaptive signal system called Surtrac, and saw travel time reductions of up to 25% in key corridors.
Eugene, Oregon, Tampa, Florida, and even parts of Waukesha County, Wisconsin (where I live) are dabbling in dynamic signal timing to keep things moving.
Some cities have intersections that “talk” to connected vehicles, sharing signal timing so cars can anticipate lights and adjust speed accordingly.
(This is especially common in test corridors for autonomous vehicles, because apparently Teslas get frustrated too.)
If you’re wondering why this magic isn’t everywhere yet, allow me to introduce you to the Four Horsemen of Civic Delay:
And that’s before you hit the public comment meeting where someone inevitably says:
“I just don’t trust computers. What if they make all the lights red on purpose?”
(Spoiler: humans already did that.)
Yes, it’s real.
Some newer cars, like Teslas, Audis, and certain fleet vehicles, can receive signal phase and timing (SPaT) data from “talking” intersections.
This means your dashboard might tell you, “Next light turns green in 7 seconds,” or even auto-adjust your cruise control to coast right through.
That’s Jetsons-level living.
But again:
Not all intersections can talk
Not all cars can listen
And if you're still driving your trusty 2009 Corolla with the broken aux port, you're not invited to that party yet.
Yes.
But until your city upgrades its grid, installs adaptive logic, wires it to a cloud-based AI, syncs it with a connected vehicle network, and convinces Gary to stop filing objections, all before this new stuff becomes outdated again…
We remain humble servants of the angry, outdated logic we’ve all come to know.
So the next time you find yourself gripping the steering wheel like it’s a stress ball…
When you’re staring down a red light with betrayal in your heart…
When you swear the universe has launched a coordinated stoplight assault against your calendar, your sanity, and your very existence...
Take a breath.
Because, deep down, it’s probably not personal.
Here’s what’s actually going on:
It’s not fair. But traffic never was.
You can’t outsmart every light.
You can’t manifest a green with pure willpower (I’ve tried).
You can, however:
Because here’s the thing:
Traffic lights don’t care if you’re late.
But they will know when you are.
And they will punish you for it.
Want more weirdly specific breakdowns of the frustrating things we all deal with? Subscribe to my blog or just send this to a friend who’s definitely yelling at a stoplight right now.
Don’t worry.
They won’t be able to read it in the car anyway.
The lights will all be green.
(Because now they are.)